Beyond Public Relations : Built on Strategy. Trusted in Crisis.
About Imogen PR
In today’s fast-paced, hyperconnected world, where reputations are shaped in real time, public relations is not just a support function, but a strategic necessity. Imogen PR is at the forefront of that evolution.
Based in Jakarta, Imogen PR is a full-service public relations consultancy known for delivering intelligent, agile, and high-impact communication strategies. With over two decades of experience, the agency has partnered with multinational companies, startups, government bodies, and NGOs to craft narratives that build trust, shape opinion, and protect reputations.
We combine global standards with local expertise, helping brands and institutions thrive in Indonesia’s complex and dynamic communication landscape.
What Is Imogen PR?
Imogen PR is an independent, insight-driven communications agency focused on public relations, stakeholder engagement, crisis communication, and reputation strategy.
Founded by Jojo S. Nugroho, one of Indonesia’s most respected PR professionals and a two-time chairman of the Indonesian Public Relations Companies Association (APPRI), Imogen PR is known for its senior-led consulting model, grounded in research, narrative thinking, and stakeholder intelligence.
We serve as a trusted partner to clients navigating high-stakes communications, from policy advocacy and CEO profiling to media strategy and crisis management.
Core Services
- Strategic Media Relations
We build and manage long-term relationships with journalists, editors, and media decision-makers to help clients gain high-quality, contextual media exposure, from national coverage to issue-specific op-eds and broadcast segments. - Crisis & Reputation Management
Imogen PR is known for handling high-stakes scenarios with clarity, speed, and strategy. We offer scenario planning, rapid response protocols, media rebuttal and narrative repair, and stakeholder reassurance. - Brand Storytelling & Content Creation
From CEO messaging to social-first video campaigns, we craft brand narratives that are insightful, human, and timely — including articles, thought leadership, infographics, scripts, and multimedia content. - Public Affairs & Stakeholder Engagement
We help clients engage with policymakers, regulators, and community leaders with integrity and clarity. Services include government relations, advocacy support, stakeholder mapping, and coalition-building. - Integrated Campaigns (Digital + Offline)
Whether launching a product or reshaping public perception, our campaigns seamlessly blend media outreach, influencer strategy, experiential events, and digital activation — all anchored in strategic communication goals.
What Makes Imogen PR Different
- Senior-Led Strategy, Not Just Execution
Every project is led by senior consultants who bring depth, perspective, and decision-making confidence to your team. - Crisis-Ready, Always
From regulatory threats to viral misinformation, Imogen is the go-to agency during times of pressure. We think ahead, act fast, and communicate with purpose. - Research-Driven, Culturally Grounded
We ground every recommendation in real insight — from media audits and stakeholder mapping to sentiment analysis. Then we translate that into culturally resonant storytelling. - Credibility in the Industry
With Jojo S. Nugroho at the helm, Imogen PR has helped shape the national PR landscape — not just follow it. We’re active in policy dialogue, industry training, and national standards. - We Speak Policy, Business, and Media
Our ability to communicate across sectors — from government and SOEs to fintechs and lifestyle brands — ensures the right message reaches the right audience. - We Don’t Chase Trends — We Set Them
We believe in bold, ethical, and impactful communication — not clickbait PR. We focus on long-term reputation, not short-term noise.
Industries We Serve
- Technology and Startups
- FMCG and Consumer Goods
- Healthcare and Pharmaceuticals
- Finance, Fintech and Insurance
- Government, Policy and NGOs
- Infrastructure, Energy and Environment
- Lifestyle, Fashion and Beauty
Client Success Snapshot
“Imogen PR helped us manage a sensitive regulatory issue with professionalism and strategic clarity. Their understanding of local sentiment and media dynamics was invaluable.”
— Client Testimonial, Fintech Sector
“In the middle of a brand crisis, Imogen PR was our calm, our plan, and our voice. We couldn’t have weathered it without them.”
— Client Testimonial, Consumer Brand
Frequently Asked Questions (FAQ)
Q: Is Imogen PR suitable for startups?
A: Absolutely. We offer scalable PR solutions for startups, from founder storytelling to media visibility, tailored to budget and growth goals.
Q: Can Imogen PR manage both digital and traditional campaigns?
A: Yes. We integrate media relations with social, influencer, video, and performance PR to maximize audience engagement.
Q: Does Imogen PR handle crisis communications?
A: Crisis communication is one of our core strengths. We’ve supported companies through regulatory challenges, misinformation attacks, executive scandals, and operational incidents.
Let’s Talk
Are you ready to protect your reputation, tell your story, and grow your influence?
Let Imogen PR be your partner in communication.
📧 Email: jojo@imogenpr.co.id
🌐 Website: www.imogenpr.co.id
📍 Headquarters: Jakarta, Indonesia
